Urgent fault or planned job: make the next step clear.

A mobile-first website organised around the two moments an electrical customer is actually in: something is wrong now, or there is work to plan.

View the live website

The design problem

The same business serves two very different moments.

Switched On Electrical & Communication serves Perth homes and businesses from Cannington. Its work ranges from 24/7 emergency call-outs to residential upgrades, commercial installations, switchboards, safety testing and data cabling.

That breadth creates a structural problem. Someone facing sparks or a power fault needs safety guidance and a phone number immediately. Someone planning a fit-out needs service detail and a way to request a quote. One generic contact path would make both visitors work harder.

The content decision

Start with the visitor’s situation, then show the service.

01 / Something is wrong

Keep the emergency route immediate

Emergency content leads with safety guidance and the 24/7 phone line. A visitor does not have to find or complete a form before calling.

02 / There is work to plan

Split residential from commercial

Home and business routes give planned-work visitors relevant context first, followed by service detail and a written quote path.

03 / Is this local?

Let visitors check the service area

The Cannington base, surrounding suburbs and 20 km service radius make geographic fit visible before a visitor gets in touch.

Enquiry path

Match the contact route to the job.

The site does not force every visitor through the same contact route. Urgent electrical problems lead to a phone call; planned work leads to a quote form.

The form asks only for a name, email address, mobile number and message. There is no account or portal to create, so the visitor can describe the job and move on.

How it was built

Keep the implementation quieter than the job.

Server-rendered Astro pages with semantic HTML and minimal browser JavaScript
Mobile-first layouts that keep emergency actions and quote routes usable on small screens
A short, labelled enquiry form with no customer account or portal
A small codebase we maintain, with controlled updates and releases
Technical search foundations, without an ongoing SEO retainer or a ranking promise

The delivered result

One website, two clear routes.

The finished site puts the 24/7 emergency line alongside distinct home and business routes. Service pages explain the work, location pages establish local fit, and the contact page keeps emergency calls separate from planned quote requests.

Artemian built and maintains the website. This is a description of the delivered system, not a performance claim. We do not attribute rankings, traffic, enquiries, jobs or revenue to this build; advertising, sales and ongoing SEO sit outside our role.

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